4 Billion Dollars Worth of Change
December 10, 2014
As anyone who’s worked in Hollywood for the last 15 years can tell you, it’s changed a lot. But the amount of change that’s on its way is absolutely mind-boggling. On Tuesday, December 9, the Hollywood Chamber of Commerce invited its Tourism Committee to tour Downtown Hollywood in an open air, double-decker bus kindly provided by Starline Tours. Perched on high, we drove the streets of Hollywood with Chamber President, Leron Gubler, pointing out close to 20 mid- and large-scale projects in various stages of development.
As the bus made its way from our starting place at the Redbury Hotel down Vine, along Sunset, up and down side streets like Cahuenga and Wilcox, over to east Hollywood, and back along Argyle, we saw the sites of future high-end boutique and name brand hotels, student and luxury housing, retail projects and office buildings, and much more. Altogether, it was speculated, more than $4 billion worth of new development is coming to Hollywood’s core in the next ten to fifteen years.
Some of the projects we discussed included:
- The currently under construction Camden Project apartment complex at Vine and Selma which will include 200 upscale units
- 100,000 sq feet of office space coming to the former location of Molly’s Burgers stand on the northwest corner of Vine and Selma
- 300,000 sq ft of more office space coming on line next to the Pickford Center on Vine
- The new 112-room Hampton Inn Hotel coming to where the Vagabond Inn once stood on Vine & Lexington (currently under construction)
- A potential 64-room Morgan or Marriott Hotel on Cahuenga between Sunset and Selma on the site of the current Certified Printers building
- The 182-room Dream Hotel on Selma, just west of Cahuenga, currently under construction from the ground up
- The 76-room Mama Shelter Hotel, currently renovating the building next to the historic Citizen-News Building on the southwest corner of Wilcox and Selma
- Future hotels or student housing in the former Mark Twain and Gilbert hotels on Wilcox
- A proposed 225-room Kimpton Hotel at Argyle and Yucca
- The next phase of Clarett West’s Eastown project will bring 500 new apartments to the parking lot space currently across from the Pantages Theatre
- The new Palladium Tower apartment buildings surrounding the landmark Hollywood Palladium on Sunset. These would feature either 731 market-rate apartments or 598 apartments and 250 hotel rooms
- A European-style boutique hotel called 80 Cool Rooms (featuring, natch, 80 rooms) proposed for a small lot on Hollywood Blvd at St. Andrews Pl.
All in all, we learned that Hollywood currently has more office space under construction than anywhere else in Los Angeles. And we realized that giant cranes will be part of our Hollywood landscape for a long time to come.
Kim Sudhalter has worked with the Hollywood Entertainment District since its early years, helping to attract investment and revitalize the area. Originally from Europe and New York, she is an architecture and history buff who has a deep and abiding love for Hollywood and its past.