About HPOA

The Hollywood Property Owners Alliance is a 501(c)6 nonprofit corporation that manages the Hollywood Entertainment District property business improvement district (BID).  The HPOA is governed by 17 property owners and/or representatives representing the diverse array of property types in the District:  commercial, residential, hotel, parking lot, nonprofit and government owned.

The HED is funded by approximately 400 property owners who assess themselves more than $3.4M annually to pay for cleaning, security, streetscape and marketing services.

The HPOA meets monthly, on the third Thursday at 4 p.m.  There are three active committees.  The Joint Security Committee meets in concert with members of the Sunset & Vine BID (the sister BID to the south) on the second Wednesday of the month at 10 a.m.  The Joint Streetscape & Planning Committee meets on the first Wednesday of each month at 9:30 a.m..  The HED Ad-hoc Marketing working group meets on an as-needed basis.  All committees, and the board meeting, are open to the public.  Agendas are posted at the HPOA staff office at 6562 Hollywood Blvd., and also on the website.

In addition to managing the Hollywood Entertainment District BID, under contract to the city of Los Angeles, the HPOA has also entered into a service contract with the Central Hollywood Coalition, to manage the day to day operations of the Sunset & Vine BID.  There are five full-time staff employed by the HPOA.  For more information, contact Kerry Morrison, executive director, at


Kerry Morrison, Executive Director of the Hollywood Property Owners Alliance.

Kerry Morrison, Executive Director of the Hollywood Property Owners Alliance.

2016-10-2015-47-50d3s_2160Kerry Morrison serves as the Executive Director of the Hollywood Property Owners Alliance, a position she has held since the inception of the Hollywood Entertainment District BID in 1996.  Prior to coming to Hollywood, she spent 14 years in public policy and senior management roles at the California Association of REALTORS in Los Angeles.  She has a MPA in Public Administration from USC and is a graduate of Santa Clara University.  She also participated in the Coro Southern CA Fellows program in 1980-81.  She has a passion for ending homelessness, and served as Mayoral appointee to the Los Angeles Homeless Services Authority (LAHSA) from 2011-2016. Currently, she serves on the United Way Home for Good Business Leaders Task Force, and on the board for The Center at Blessed Sacrament.  In 2017, she was appointed by Mayor Eric Garcetti to the HHH Citizens Oversight Committee, an administrative council that will play a vital role in developing housing for homeless that Angelenos funded through a bond measure approved by L.A. voters. She loves to knit, collects fountain pens and eschews loud music in restaurants.

2016-10-2015-43-07d3s_2138Joseph Mariani, a member of the Hollywood Property Owners Alliance staff since 2007, has enjoyed seeing the continued positive growth in Hollywood. Serving as HPOA’s Associate Executive Director, as well as the Executive Director of the Sunset & Vine District, Mariani works closely with property owners, the retail and investment community, commercial real estate brokers and the city’s economic development team to implement the BID’s strategic marketing and communications blueprint.  He holds a Bachelors of Science Degree from the University of California, Riverside and an MBA from the Paul Merage School of Business at UC Irvine.

2016-10-2015-38-32d4b_9299Devin Strecker serves as Director of Communications and Social Media of the Hollywood Property Owners Alliance.  He previously spent eight years working for the nearby Hollywood Media District BID, starting out as an administrative assistant and working up to operations coordinator.  He graduated from Fort Hays State University, near his hometown of Paradise, Kansas, with a degree in information networking and telecommunications, emphasis in media studies.  He is a musician with his own band, Devin Tait and the Traitors.

Matthew-cropMatthew Severson joined the HPOA team in 2015, and was promoted to Operations Manager in early 2017. Previously, he worked for the Urban Land Institute where he managed daily council operations and programming. Passionate about improving the built environment and public realm, he holds a Bachelor of Science Degree in City Planning from Cal Poly San Luis Obispo. Matthew lives in Miracle Mile with his partner and two cats.


DSC08201Lorin Lappin servers as Office Manager for the HPOA. To this position, she brings a wealth of professional experience and an avid interest in non-profit work. Previously, she served as the assistant librarian at Wildwood School in Los Angeles, and an executive assistant at Priority Mailing Service. Lappin has always had a keen interest in Hollywood, as she and her husband had their very first date at Amoeba Music. In her spare time, she enjoyes being outdoors and cooking some of her favorite recipes!