image Community

Hollywood Lights Up the Holidays

December 12, 2017

After an absence of four years, holiday lighting returned to Hollywood Boulevard for the 2017 holiday season, as a result of a joint effort between the Hollywood Chamber of Commerce and the Hollywood Entertainment District (HED). A lighting ceremony was held to show off the new decorations on Monday, November 20th at 6 p.m. at the corner of Hollywood Boulevard and Highland Avenue, adjacent to the Metro Station.

Leron Gubler, Hollywood Chamber of Commerce; Jeff Loeb, Pantages Theatre; Jeff Zarrinnam, Hollywood Hotel; and Councilmember Mitch O’Farrell at the holiday lighting ceremony on November 20 in Hollywood. (Photo by Marlene Panoyan/Hollywood Chamber of Commerce)

The event was emceed by Leron Gubler, President/CEO of the Hollywood Chamber. Councilmember Mitch O’Farrell, 13th District participated in the event. “Some of Hollywood’s most iconic destinations will sparkle even brighter this holiday season thanks to the Bureau of Street Lighting, the Hollywood Chamber of Commerce, and the Hollywood Entertainment District. These seasonal lights will be sure to spread some holiday cheer for residents and visitors alike,” O’Farrell said.

The Chamber and HED worked together on the project since the beginning of July. A request for proposals was sent out to lighting décor firms, and three companies were interviewed by a joint panel. Based on the interviews, the firm of St. Nick’s Commercial Design & Décor, based in Long Beach, was selected.

Under the agreement between the Chamber and HED, the Chamber made the initial investment in purchasing the decorations and the HED will handle the ongoing maintenance, including installation and removal.

Palm trees wrapped in new holiday lighting on Hollywood Boulevard near Highland Ave. (Photo by Gary Leonard)

“We are pleased to bring even more glitter to Tinseltown this season with spectacular new lights,” said Kerry Morrison, executive director of the Hollywood Entertainment District.  “Plus, with the addition of new permanent lighting, residents and visitors to Hollywood Boulevard will get a dose of Hollywood magic all year long.”

The decorations were installed one block either side of the intersections of Hollywood Boulevard with Vine Street and Highland Avenue.

The decorator wrapped 54 palm trees with permanent lighting, and each tree outfitted with two RGB lamps installed under the crown of the tree to light up the palm fronds. In addition, 27 city light poles were adorned with custom-made pole-mounted decorations with a star theme, installed along with decorated commercial green garland with LED lights.

Light poles on Hollywood Boulevard decorated with holiday ornaments, with the Roosevelt Hotel in the background. (Photo by Gary Leonard)

The tree lights will be kept up all year, while the decorations will be removed after New Year’s Day. What is especially exciting is that the RGB lamps can be programmed with different colors, which will enable the HED to change the lighting to different colors depending on the holiday.

“We believe the decorations will make an enormous difference along the Boulevard and will help to bring back a festive spirit,” Gubler said. “We are pleased to have been able to work with the Hollywood Entertainment District to bring back the decorations.”

See the Beverly Press/Park LaBrea News article.

Holiday decorations at Hollywood & Vine. (Photo by Gary Leonard)


About the Hollywood Chamber of Commerce

For more than 96 years, the Hollywood Chamber of Commerce has provided leadership, business development resources, networking, and government affairs programs and services to keep the Hollywood business and residential communities safe, relevant and economically vital. Jeff Zarrinnam of Hollywood Hotel, is the Chair of the Hollywood Chamber of Commerce Board of Directors 2017-18, and Leron Gubler is the President/CEO of the Hollywood Chamber of Commerce. For more information please visit www.hollywoodchamber.net.

About the Hollywood Entertainment District

The Hollywood Entertainment District property business improvement district (BID) is funded by approximately 400 property owners who assess themselves more than $3.4 million annually to pay for cleaning, security, streetscape and marketing services to help deliver a vibrant experience at the epicenter of the entertainment capital of the world.

, , , , , ,