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A Look at the Los Angeles Visitor Information Center in Hollywood

By Genie Davis

May 26, 2017

The Los Angeles Visitor Information Center has been located in Hollywood for over 13 years. Conveniently located in the Hollywood and Highland complex, while the center now has an office downtown in Union Station as well, the Hollywood locale is still the main hub for visitors. Both locations provide information on things to do in LA, but only the Hollywood location offers ticket sales, brochures, and merchandise.

The Santa Monica pier at twilight, easily accessible from Hollywood via Metro. (Photo by Jack Burke)

The center is known as the place to discover things to do in LA from theater and concerts to dining spots, places to explore from major amusement parks to scenic views, and where to stay in the area. The center serves the general public, travel professionals, and the media as a font of information on visitor attractions, locations, and how to get to them.

According to Mary Carley, senior director of business affairs for the Los Angeles Tourism & Convention Board, the center has a multilingual staff. “Our staff provides answers to questions regarding travel, directions and transportation,” she explains. “They assist with itineraries so visitors can get the most out of their visit to the Los Angeles area, and they make recommendations regarding dining, sightseeing and cultural options.”

Clifton’s, a historic restaurant in a renovated, multi-level space featuring American fare & cocktails, easily accessible from Hollywood via the Metro Red Line. (Photo by Genie Davis)

The center can base its advice on how long a visitor is staying and whether they are driving or taking public transportation to get around the city.

The visitor center also sells tickets to attractions, provides maps, and distributes travel guides – in short, it’s a one-stop-shop for a wide range of visitor needs.

But it’s not only visitors who come to the Visitor Information Center. Locals in need of guidance frequently stop by as well. With public transportation options growing through the city, information about the system is often a popular request from residents. “Locals usually request information about the metro system and come to purchase metro passes. Both local residents and out of town visitors also request information on what to do around the city and purchase attraction tickets,” Carley says.

In fact, the most popular service the center provides are their tickets to attractions such as Disneyland and Universal City Studios. But visitors and locals also ask for maps, and out of towners rely on the center’s helpful visitor guide.

Nighttime skyline of downtown Los Angeles. (Photo by Genie Davis)

Carley has worked with the center for 9 years, recruiting and training staff.  “My goal has been  to provide the best possible customer service and to continue to find ways to enhance our services, both for out of town visitors and for our local residents,” she says. From finding the best spot to eat tacos to providing information about the best beaches, the center helps their clients find hotels, restaurants, trendy hot spots, and family fun. What Carley would most like people to know about the office is that it is truly an inclusive way to find information about “all that is happening in the Los Angeles area. We can help plan your itinerary to get the most out of your visit, and we have tickets to many local attractions available for purchase.”

Chinatown, north of Downtown Los Angeles, easily accessible from Hollywood via Metro. (Photo by Genie Davis)

Convenient and informative: that’s the Visitor Information Center in a nutshell.

Los Angeles Visitor Information Center
6801 Hollywood Blvd. (on the 2nd floor of the outdoor mall complex, next to Starline Tours, with a kiosk on Level 2 in the Central Courtryard.)
(323) 467-6412
https://www.discoverlosangeles.com


Genie Davis is a multi-published novelist and journalist, and produced screen and television writer. Passionate about everything-Los Angeles, you can see her work in the arts on her own www.diversionsLA.com.

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