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The Power of Impersonation: Richard Halpern

By Devin Strecker

March 14, 2016

In Hollywood, we’re often doing double takes: was that Brad Pitt? Not only can you see all kind of celebrities walking down the street, but you’ll see comic book characters, political figures, and even cartoons. But dressing up as someone… read more

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New HPOA Home Featured in Park LaBrea News / Beverly Press

March 9, 2016

Following our official Open House here at our new home, 6562 Hollywood Boulevard, we have now been featured in the Park LaBrea News / Beverly Press. The publication takes a look at our move to “Mid-BID” and the goals we… read more

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Lights Camera Cure to Host Hollywood Dance Marathon at Avalon

March 3, 2016

When is dancing more than just dancing? When you’re dancing for a cause! Lights Camera Cure, a local charity organization committed to raising funds and awareness for pediatric cancer patient support and research, will host the 5th annual Hollywood Dance… read more

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SOUNDSCAPE: Celebrating the Sunset & Vine District’s New Public Art Program

By Camila Webb

March 2, 2016

Local up-and-coming bands are being featured in new utility box art in the area along Sunset Boulevard and Vine Street. The art initiative will launch with a free concert and art show at Amoeba Music, 6400 Sunset Boulevard, on Wednesday,… read more

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Our New Home

March 2, 2016

On Thursday, February 25, we officially welcomed the community into our new storefront home at 6562 Hollywood Boulevard with an Oscars-themed open house. Guests arrived on a red carpet, complete with “paparazzi” taking photos in front of a step and… read more

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Greening the Concrete Jungle

By Matthew Severson

March 2, 2016

If you’re familiar with the streets of Hollywood, you might’ve noticed some new additions to the neighborhood. A touch of green has been added to the intersections of Hollywood/Vine and Sunset/Vine! Under a new pilot program, the Hollywood Entertainment District… read more

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Hollywood Boulevard Closed in Advance of the Academy Awards

February 22, 2016

If you’re planning on travelling in, around, or through Hollywood this week, make sure to plan your route in advance, as the street closures related to the Academy Awards are already taking effect. Hollywood Boulevard, between Highland Avenue and Orange… read more

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Labels Are Not Helpful When Applied to “the Homeless”

By Kerry Morrison

February 12, 2016

“Giving a phenomenon a label does not explain it.” – Taylor Caldwell In my early 20’s, I worked for the Harbor Regional Center for Developmentally Disabled Citizens. This was in 1980, when the state’s regional center system was less than a… read more

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Throwback Thursday: Valentine’s Day in Hollywood

February 11, 2016

Back in the February, 2011 issue of HEDLine News, we asked stakeholders “what’s the most romantic spot in Hollywood for Valentine’s Day.” “My dream date in Hollywood is with Dwayne ‘The Rock’ Johnson at Madame Tussauds Hollywood where I can… read more

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SAVE THE DATE: HOLLYWOOD FARMERS’ MARKET CELEBRATES 25 FRESH YEARS IN MAY

By Kim Sudhalter

February 11, 2016

Twenty-five years ago, work was afoot on behalf of many constituent groups in Hollywood to improve the quality of neighborhood life for residents and business owners alike. Out of these efforts, the idea for a Farmers’ Market was suggested by… read more

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