image Architecture & Planning

Pop-Up Park Feedback Highlights

By Matthew Severson

June 1, 2016

On May 20th, the Sunset & Vine District officially launched Hollywood Pop! with a community event, complete with food, music, and fun. The semi-permanent pop-up, commissioned by the BID and design-built by LA-Másis a park installation and a year-long living laboratory to explore the future of public space in Hollywood. The park features colorful cartoon-like furniture pieces and amenities like seating, tables, landscaping, shade, and wayfinding signage.

One of the main goals of the project was to collect data and feedback from the community to help inform future Hollywood placemaking initiatives. Through interactive feedback boards and in-person interviews, information was collected from a diverse range of 51 residents, professionals and visitors. Respondents were asked how they believe public space could be improved throughout Hollywood, with a focus on site-specific amenities, wayfinding, and mobility.

(Photo courtesy of Devin Strecker)

(Photo by Devin Strecker)

  1. Park SpecificThe unveiling of the pop-up park at Selma and Ivar revealed that the majority of the community wanted a more extensive amount of seating and shade. Also repeatedly mentioned was the need for a space that was more secure and that emphasized the Hollywood culture. Specific amenities, such as the need for landscaping and water drinking fountains, were often expressed by the community through feedback boards and in conversation with the LA-Más staff.
  2. Wayfinding Specific: Comments surrounding the wayfinding structures signaled that directions should include specific nightclubs and grocery stores, as well as an emphasis on popular sites such as Amoeba Music.
  3. Mobility Specific: Apart from focusing on the structures within the pop-up, we concluded from community members that one of their main concerns was the safety of the areas they are walking in and taking transit to and from. A significant portion of notes focused on the need for policing and monitoring of parks and bus stops. The majority of participants noted that Hollywood is in need of public spaces where they could take breaks and rest, ultimately encouraging them to take public transit and explore the community more often.

(Photo by Devin Strecker)

Hollywood Pop! is just an introduction to future public space projects from the BID. We hope, based on the feedback and success of this installation, to advance the streetscape agenda through additional physical improvements throughout Hollywood.

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